Immersive Landing Page Design
Designed to connect the higher-end digital customer with luxury appliances as seen in a physical showroom experience.
Abt has been a brick-and-mortar first company for many years. The store has a reputation in the Chicago area for being an experience in and of itself. This project seeks to bring more of the in store experience online.
Research and Inspiration
Version 1
The result is a page that aspires to spark the imagination of those who view it. Instead of a traditional shopping experience that features primarily product vignettes and an abundance of data, the inspiration studio page puts appliances in-situ allowing shoppers a more visually complete understanding of the product.
Challenges
This project encountered a number of challenges and constraints which significantly impacted the outcomes.
Not having a photographer at the time, we relied on existing imagery from the show room floor. Some of the images were not high enough quality to use on the site. Since then, our marketing team has found a freelancer and is planning updates to the imagery.
Additionally, we were breaking new visual ground for abt.com, our team relied heavily on the prototypes to sell the concept to upper management who were receptive to the concept once they could see it.
Next Steps
While this project did achieve much of what it set out to do conceptually, there is still room for it to grow both in craft and execution and in business-related outcomes.
My next steps for this project would involve refining the visual design and working with marketing to tailor the experience more fully to it's intended audience.
CUSTOMERS
300
IMPRESSIONS
2500
SALES
2500
STATISTIC
75
In Conclusion
At the heart of this project lies the philosophy that less is more. The design revolves around a clean and unembellished aesthetic, utilizing a restrained color palette, generous white space, and simple typography.